JOB DESCRIPTION:

Trainer and consultant specializing in the automotive business, with a focus on new vehicle presentations, sales team training, and after-sales team training. Demonstrated capability in developing effective training projects, directly catering to end clients (importers), aligned with the specific needs of their respective automotive dealer´s network. Actively contributed to team development by promoting various levels of knowledge, best sales practices, and excellence in after-sales service.

DEVELOPED AND DELIVERED TRAINING COURSES:

• Customer Marketing – Commercial network
• Service Protection (Maintenance Contracts and Warranties) – APV Managers – Receptionists
• Commercial Vehicles – Sales Managers – Salespersons
• Commercial Prospecting – Sales Managers – Salespersons
• Aftersales Methods – APV Managers – Receptionists
• Commercial Methods – Sales Managers – Salespersons
• Legal Aspects of Automotive Business – Importer – APV Managers – Receptionists
• Warranties – APV Managers – Receptionists
• Legislation and the Dealership – Importer– APV Managers – Receptionists – Warranty Admin
• After-Sales Marketing – Receptionists
• Business-to-Business Management and Taxation – Sales Managers – Salespersons
• New Vehicle Presentation and Delivery – Network
• Brand Vehicle Range – Auto Show
• Customer Contact Skills – Salespersons
• Used Vehicles, Brand Academy – Salespersons
• Master Trainer Nissan Leaf – Nissan Europe (Lisbon).

2002 – 2013

JDF Consulting

JOB DESCRIPTION:

As the After Sales Director at Daewoo Portugal within the Santogal Group, I played a highly involved role in the strategic and operational management of the brand's after-sales business in the national territory. The following areas were structurally developed:

• Managed the fleet of Daewoo vehicles in Portugal, ensuring efficiency and quality in after-sales services, considering warranty budgets, the need for service campaigns, and maintaining a high level of customer satisfaction.
• Directed the development and after-sales operations in a growing network of Daewoo dealerships, promoting service excellence and adherence to the highest quality standards.
• Managed and developed the national parts business, including the effective integration of the national parts warehouse, ensuring an efficient supply chain, necessary profitability, and an agile response to customer needs.

KEY ACHIEVEMENTS AND RESPONSIBILITIES:

Successfully developed a network of 35 new after-sales structures nationwide, optimizing coverage and enhancing the brand implementation and accessibility for customers.
Compiled a comprehensive brand image and methods dossier for after-sales structures, ensuring uniformity and consistency in service offerings.
Established an After-Sales Training Center recognized as a reference within the brand at the European level, promoting continuous training and the development of team skills.
Faced with the brand's growth in the national territory, conceptualized and implemented an after-sales structure at the importer level to provide essential support to the dealership network. This included the following departments: Technical Services and Homologations; Warranties; Training Center; Customer Relations; Network Support.
Represented as a speaker at various international meetings of the Daewoo brand, addressing relevant topics and contributing to the exchange of knowledge.

ADDITIONAL INFORMATION:

The Daewoo brand preceded the Chevrolet brand in Europe.

1997 – 2002

Daewoo Portugal, Santogal Group

JOB DESCRIPTION:

As the Managing Director of Portelcar, a Mazda dealership in the Lisbon area, I assumed responsibilities that spanned a variety of areas, from formulating the strategic vision and setting goals to the daily supervision of operations, ensuring high standards of service and operational procedures. I identified growth opportunities and worked closely with teams to drive results.
I conducted recruitment, training, and team oversight processes, fostering a culture of high performance in both results and customer interface efficiency.
Based on overseeing the company's budget and analyzing financial reports, I made strategic decisions to achieve all set objectives. I built and maintained solid relationships with different departments of the Mazda Importer in Portugal, implementing the necessary brand guidelines and standards at the dealership.

KEY ACHIEVEMENTS AND RESPONSIBILITIES:

Successfully led the restructuring after merging with another dealership of a different brand.
Initiated operations at new facilities, marking a new phase for the dealership in a growth scenario.
Set strategic objectives focused on continuous pursuit of operational excellence, customer satisfaction, and sustainable business growth.

1996 – 1997

Portelcar Mazda, Santogal Group

JOB DESCRIPTION:

I assumed the role of Zone Manager at Renault Portuguesa, undertaking a multifaceted and strategic position with responsibility for covering the Central Lisbon territory. My role encompassed various critical areas, from managing sales of new and used vehicles to ensuring the quality of aftersales service at Renault dealerships within my designated area. Key responsibilities included:

• Setting management objectives for sales of new vehicles, purchases of parts and accessories, and service quality for Renault dealerships in my supervisory area.
• Ensuring strict compliance with Renault brand standards, covering commercial facilities, aftersales, area requirements, image, location, and the secondary network.
• Managing the territorial coverage of each dealership, overseeing the agent network, and optimizing corresponding commercial and aftersales performance.
• Ensuring compliance with warranty budgets for each dealership and effectively resolving customer complaints.
• Implementing central brand marketing campaigns and developing local initiatives at dealerships.
• Actively supporting and overseeing major fleet deals, contributing to their success.

KEY ACHIEVEMENTS AND RESPONSIBILITIES:

Successfully achieved set objectives, notable for careful management that ensured the viability of specific situations and the retention of initial dealerships.

ADDITIONAL INFORMATION:

This role was integrated into the commercial management of Renault Portuguesa.

1995 – 1996

Renault Portuguesa, Lisbon, Portugal